TikTok is introducing a new feature that allows them to reduce the quantity of AI-created media appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 thousand million AI videos.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a widespread rollout. This shift aligns with a increase in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
Recent reports that almost 10% of the fastest-growing content creators on another major platform primarily display content made by AI. A large amount of this output is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is typically absurd or bizarre.
Based on user feedback that numerous viewers like content created using AI tools, including computer-generated images to educational videos, and we aim to provide users the option to adjust the amount of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its app identified as made with AI. In total, over 100 m pieces of content are added to the platform every day, making clips made by AI a relatively small part of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of AI content they view by accessing the topic control setting in the platform and selecting “AI-generated content”. Further subjects that currently be controlled under the tool cover current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines require content makers to identify “realistic” AI-made content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the platform will from now on attach an AI-generated watermark to content created with its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This action is intended to help prevent users from attempting to circumvent the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a two million dollar educational fund for experts and organizations to produce informative material about responsible artificial intelligence. This program will assist non-profit groups specializing in training computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, during discussion over proposals to make redundant a large number of review team members in the UK. The company is set to reduce hundreds of positions in its trust and safety department in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most distressing content prior to it has to be seen by people. The platform reported a notable drop in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is making a difference work at speed.”
